As you can see from our previous tips, personalization is an efficient method for connecting with your target audience. Another way to segment your email list is to do so according to the preferences of your audience. If you tailor to the specific preferences of your target audience and email recipients, you will be able to provide them with a personal experience that will keep them coming back or, better yet, convert to a customer. “Preferences” may seem like a vague category, but there are really just many ways that you can interpret the category. For example, you may take down which clients prefer masculine advertisements versus feminine as a way to deliver the most relevant, personalized email marketing content.