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Archive for the Email Tips Category

Deadly Email Marketing Mistakes: Staying Outdated

Deadly Email Marketing Mistakes: Staying Outdated

There’s nothing worse than outdated content. As we’ve said before, customers need to be actively engaged or you’ll risk losing them as prospects. This is why an email marketer’s job is so incredibly difficult. However, if you stay away from these deadly email marketing mistakes, you’ll do

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Deadly Email Marketing Mistakes: Imbalance in Content

Deadly Email Marketing Mistakes: Imbalance in Content

Balance is very important when it comes to email marketing. Some email marketers get much too caught up in the results of their efforts and forget just how important the actual email content is. With ineffective email marketing campaign content, you can be sure to lose both

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Deadly Email Marketing Mistakes: Being Annoying

Deadly Email Marketing Mistakes: Being Annoying

When it comes to email marketing, it’s dangerously easy to make mistakes. Even the smallest of mistakes can cost you hundreds- if not thousands- of leads. Email marketing is a fickle industry because it relies so heavily on not just data and statistics, but on customer behavior

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Psychology and Email Marketing: Social Tests

Psychology and Email Marketing: Social Tests

  Never underestimate the power of social tests. Nearly everyone is influenced by society- including your customers. Peer pressure and social influence go hand in hand. Just take this study on shopping habits for example- 63% of people said that there was a higher chance they would

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Psychology and Email Marketing: Images

Psychology and Email Marketing: Images

  They say that “a picture is worth a thousand words.” You may not have realized that this is a psychological fact, not simply an observation. The human brain is powerful and is able to extract deep meaning out of images. Images provoke emotional responses. Most customers

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Psychology and Email Marketing: Fomo

Psychology and Email Marketing: Fomo

  FOMO is so real. If you’ve never heard of this acronym before, you might have been living under a rock. FOMO, also known as the Fear of Missing Out, is something that we can all relate to. It’s the feeling that you get when your friends

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Psychology and Email Marketing

Psychology and Email Marketing

Psychology is intrinsically linked to everything we do. But we bet you never thought about how it relates to email marketing! Psychology is essentially the science of the mind. The more you understand about the human mind, the more you can anticipate certain human behaviors and trends.

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Your Responsibility as an Email Marketer

Your Responsibility as an Email Marketer

Email marketing is an important career. As the go-between, you have the power to create a strong and trustworthy relationship between companies and their clientele. Email marketers carry heavy responsibility with them not only in how they interact with companies and clients, but in how they protect

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Building Relationships With Your Clients

Building Relationships With Your Clients

As an email marketer, you are the middle person between your company and your company’s customers. It’s vital that you build a relationship with your clients. Clients will only do business with a company that they trust and there can be no trust without a relationship. Furthermore,

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Phishing Warning Signs

Phishing Warning Signs

Phishing is a serious threat to both companies and their customers. Thankfully, there are several ways to tell if an email is legitimate or part of a larger phishing scheme. Here are a few of the most common phishing warning signs:   Grammar and spelling errors: No

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