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Archive for the Email Tips Category

Phishing Warning Signs

Phishing Warning Signs

Phishing is a serious threat to both companies and their customers. Thankfully, there are several ways to tell if an email is legitimate or part of a larger phishing scheme. Here are a few of the most common phishing warning signs:   Grammar and spelling errors: No

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What is Email Phishing?

What is Email Phishing?

It’s crucial that your brand has a strong reputation. Unfortunately, any brand’s reputation can be easily tarnished if they get caught up in a phishing scandal. Phishing is a huge threat to anyone online, especially to email marketers because it can negatively impact their efforts and return

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How to Use Videos to Send Customer Appreciation Messages

How to Use Videos to Send Customer Appreciation Messages

In order to retain customer loyalty, you need to ensure that your customers feel valued. If your customers feel as though your only goal is to sell products and there is no emphasis on appreciating the customers that buy these products, they will quickly drop your brand.

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Use Videos to Provide Money and Time Saving Tips to Your Customers

Use Videos to Provide Money and Time Saving Tips to Your Customers

When a company is solely focused on pushing their products and not on their users’ experience, their sales will dip and they will lose trustworthiness. You don’t want this to happen! So how can you promote your products while also showing your customers and potential customers that

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How to Use Product Demonstration Videos for Email Marketing

How to Use Product Demonstration Videos for Email Marketing

When potential customers come across your company website and your products, they will likely be intrigued-especially if you have a professional and informative website. However, simple pictures and descriptions of the products may tell them what the product is and how it can be beneficial to their

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How to Use Videos for Email Marketing: Customer Testimonials

How to Use Videos for Email Marketing: Customer Testimonials

For a successful email marketing campaign, a multimedia approach should be used. Many companies believe that writing a few paragraphs marketing their company and sending it to recipients in an email blast will be enough to make their email marketing campaign successful. While that may have been

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Email Marketing: Make Your Job Easier with Auto-Response

Email Marketing: Make Your Job Easier with Auto-Response

Auto-response can make planning and executing your email marketing campaigns so much easier. Practically, auto-response allows you to use more time planning out your calendar of which emails you’d like to send out when and then can automatically send out these emails for you. This allows you

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How Often Should You Send Emails?

How Often Should You Send Emails?

One of the most important questions that new email marketers have is: “How frequently should I send emails?” The short answer is that there is no magic answer to this question. However, there are some guidelines. You shouldn’t send emails more than 3 times per week to

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The Power of Sunday Emails

The Power of Sunday Emails

If you were asked when the best time of week to send emails were, you may guess during the work week. This is probably because it’s assumed that people are in a “work mode” during the week and will prioritize checking their emails. While it may seem

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When Should You Send Emails?

When Should You Send Emails?

Did you know that there are some days that are better to send emails than others? It may seem like a silly concept at first, but the time and day that you send your email campaigns can have a strong impact on how many of your subscribers

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