A PERFORMANCE-BASED EMAIL MARKETING PLATFORM

Archive for the Email Tips Category

Increasing Your Sales Email Open Rates: Focus on Your Recipients

Increasing Your Sales Email Open Rates: Focus on Your Recipients

Without active email recipients, your email marketing campaigns have no chance at being effective. That’s why the key to increasing your sales email open rates is to focus on your recipients. Instead of thinking like an email marketer, take a moment to alter your mindset and think

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Accurate Information Is the Key to Your Contact List

Accurate Information Is the Key to Your Contact List

The biggest mistake that email marketers can make is keeping subscribers on their list who they haven’t interacted with in excess of 6 months. In addition to wasting time and resources, subscribers who have been MIA for that long have no way of verifying their information. If

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How Important Are Email Open Rates to You?

How Important Are Email Open Rates to You?

Email marketing is no simple task. It takes quite a bit of training, practice and effort to design email marketing campaigns. Every last detail of an email needs to be reviewed and perfected before an email marketing campaign can be successful. However, no email marketing campaign can

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Erasing Contacts from Your List: Why It’s Important

Erasing Contacts from Your List: Why It’s Important

If you’re like most, the thought of erasing precious contacts from your email list may sound more like a threat than something you would do willingly. However, the fact is that many of these “precious” contacts are no longer serving your business and are only making your

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Utilize Social Media Around Your Holiday Sales

Utilize Social Media Around Your Holiday Sales

Social media and email marketing campaigns truly go hand in hand, especially around a holiday. Social media sites like Instagram and Facebook offer ad spaces that can be seen by thousands of people. If you have a comprehensive digital marketing campaign, then you likely already have active

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How Can a Welcome Email Help You?

How Can a Welcome Email Help You?

The importance of a “welcome email” is undisputed. They are crucial to a successful email marketing campaign, as they are the first impression that subscribers will have of your company. But what exactly is a “welcome email”? Its name really says it all: it’s the first email

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How to Connect with Your Subscribers Instantly

How to Connect with Your Subscribers Instantly

The entire purpose of any digital marketing campaign is to increase traffic to your website and generate leads. In order for your campaign to yield these results, you first need to build relationships with your potential clients. A “welcome email” is incredibly important because it is your

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You Can Apply Consumer Behavior in Email List Segmentation

You Can Apply Consumer Behavior in Email List Segmentation

Another way to segment your email list is to do so by campaign activity. You can analyze customers’ behavior surrounding previous campaigns by viewing data from previous campaigns. When using this criterion for a campaign, you have the possibility to select different segmentation options:          If

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Benefits of Segmenting Your Email List Using Client Shopping History

Benefits of Segmenting Your Email List Using Client Shopping History

Did you know you can use the shopping history of your customers at the online shop to segment your email list? I recommend this type of segmentation frequently as a commercial strategy to increase loyalty among your clients and subscribers. For example, if you segment your email

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Adopt Segmentation Preference for a Successful Email Marketing Campaign

Adopt Segmentation Preference for a Successful Email Marketing Campaign

As you can see from our previous tips, personalization is an efficient method for connecting with your target audience. Another way to segment your email list is to do so according to the preferences of your audience. If you tailor to the specific preferences of your target

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