A PERFORMANCE-BASED EMAIL MARKETING PLATFORM

Archive for the Email Tips Category

Adopt Segmentation Preference for a Successful Email Marketing Campaign

Adopt Segmentation Preference for a Successful Email Marketing Campaign

As you can see from our previous tips, personalization is an efficient method for connecting with your target audience. Another way to segment your email list is to do so according to the preferences of your audience. If you tailor to the specific preferences of your target

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Demographic Data Is Vital to the Success of Your Business

Demographic Data Is Vital to the Success of Your Business

Another segmentation category is demography. If you can break down your target audience by demographic data, you can get a holistic view of who it is you’re advertising to, which can in turn lead to more personalized email campaigns. Segmentation through demographics can also create a sense

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Save Money on Advertising with Geographic Segmentation

Save Money on Advertising with Geographic Segmentation

The first way to segment your list for an email marketing campaign is through geolocation. Segmenting your list this way can be helpful because you may want to advertise differently in different locations. For example, if you’re a footwear company, you’ll want to advertise differently in the

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Simplicity Is Key to Better Marketing Results

Simplicity Is Key to Better Marketing Results

Simplicity is the key to success. Bet you’ve never heard that before, but it’s true! You don’t draw potential clients in with elaborate tales or complex offers- you draw them in by telling them plainly what you’re selling and how it can benefit them. Keeping it simple

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To Increase Sales, Learn to Connect with Your Audience

To Increase Sales, Learn to Connect with Your Audience

Connecting with your audience goes hand in hand with knowing your audience. You need to find ways to connect with your audience on a personal yet professional level, so they feel close with your brand while still viewing your company as an authority. Your email campaign should

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Creating a Sense of Urgency can Increase your Sales By 300%

Creating a Sense of Urgency can Increase your Sales By 300%

The average office worker receives over 100 emails daily. Once you send your email to a potential client, it’s only a matter of time before it gets buried in a sea of unopened emails. With emails coming in constantly, you either have to make your timing perfect

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Personalization: the Holy Grail of Email Marketing Campaigns

Personalization: the Holy Grail of Email Marketing Campaigns

Everyone wants to feel special. We like to be noticed, called by our name and told that we’re important. By personalizing your email campaign’s subject lines, you can make your potential clients feel recognized and valued. There are several ways to personalize your email subject lines, from

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Be Resourceful When It Comes to Email Subject Lines

Be Resourceful When It Comes to Email Subject Lines

What resonates well with your potential clients? Maybe you have concrete answers to this question because you’ve surveyed them, but part of being a good marketer is understanding what your target audience responds to best, whether they say it verbally or not. Anything that you have learned

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Create a Great Email Subject Line by Paying Attention to Detail

Create a Great Email Subject Line by Paying Attention to Detail

Although it may seem like social media is taking over the digital marketing sector, email marketing is still quite influential. Over 90% of marketers contest that email marketing is the main cause of increase in ROI. There are several factors that contribute to the success of an

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Stop Losing Money: Start Engaging Your Audience

Stop Losing Money: Start Engaging Your Audience

People are busy. Between jobs, hobbies, families, and everything else people have going on, the last thing they want to do is look through a bunch of boring emails. That would be a waste of time and people simply don’t have the time to waste. No one

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