A PERFORMANCE-BASED EMAIL MARKETING PLATFORM

Archive for the Email Tips Category

How Often Should You Send Emails?

How Often Should You Send Emails?

One of the most important questions that new email marketers have is: “How frequently should I send emails?” The short answer is that there is no magic answer to this question. However, there are some guidelines. You shouldn’t send emails more than 3 times per week to

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The Power of Sunday Emails

The Power of Sunday Emails

If you were asked when the best time of week to send emails were, you may guess during the work week. This is probably because it’s assumed that people are in a “work mode” during the week and will prioritize checking their emails. While it may seem

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When Should You Send Emails?

When Should You Send Emails?

Did you know that there are some days that are better to send emails than others? It may seem like a silly concept at first, but the time and day that you send your email campaigns can have a strong impact on how many of your subscribers

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A Few Tips That Can Increase Your Email Open Rates

A Few Tips That Can Increase Your Email Open Rates

When it comes to email marketing, the content of the email itself may not even be the most important part of your campaign. Have you ever received an email with a cheesy, irrelevant or obviously exaggerated subject line? Does it make you want to open the email?

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Be Wary of Your Subscribers Limits

Be Wary of Your Subscribers Limits

While email marketing campaigns may be incredibly effective, they can also be easily ineffective if not executed properly. As receptive as a subscriber may be to hearing from your company, everyone has their limits. Would you like it if you received constant emails day after day, hour

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The Importance of Mobile Friendly Email Campaigns

The Importance of Mobile Friendly Email Campaigns

There are very few people these days who don’t own a smartphone. Long gone are the days of Nokia’s and flip phones. There’s no denying that smartphones have radically transformed how we connect with one another. Did you know that 45% of people use their smartphone to

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How Effective Is Email Marketing?

How Effective Is Email Marketing?

Did you know that 58% of people prefer email marketing over any other form of marketing? Those surveyed said that this was because email was an effective, unobtrusive form of communication. Given the fact that people spend, on average, 4.1 hours on their emails everyday while at

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Get Your Emails Started for the Holidays

Get Your Emails Started for the Holidays

For many companies, their sales increase dramatically during the holidays. In fact, some companies receive up to 50% of their annual sales just during the holiday season. This means it’s the perfect time of the year to up your email marketing game to attract even more customers.

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How Plug-Ins Can Increase Your Sales

How Plug-Ins Can Increase Your Sales

While focusing on your recipients is a major factor when it comes to increasing your sales email open rates, understanding the benefits of plug-ins (and utilizing them!) can also be a game-changer. Sure, crafting a killer subject line and using a personal tone can increase your sales

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How to Increase Your Email Marketing Effectiveness

How to Increase Your Email Marketing Effectiveness

The most important benefit of erasing unnecessary contacts from your email list is the increase in your email marketing campaign’s effectiveness. It’s hard to focus on perfecting your email marketing campaigns when you don’t know what your subscribers want. If there are a handful of loyal subscribers

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