A PERFORMANCE-BASED EMAIL MARKETING PLATFORM

Archive for the Email Tips Category

The Importance of Mobile Friendly Email Campaigns

The Importance of Mobile Friendly Email Campaigns

There are very few people these days who don’t own a smartphone. Long gone are the days of Nokia’s and flip phones. There’s no denying that smartphones have radically transformed how we connect with one another. Did you know that 45% of people use their smartphone to

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How Effective Is Email Marketing?

How Effective Is Email Marketing?

Did you know that 58% of people prefer email marketing over any other form of marketing? Those surveyed said that this was because email was an effective, unobtrusive form of communication. Given the fact that people spend, on average, 4.1 hours on their emails everyday while at

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Get Your Emails Started for the Holidays

Get Your Emails Started for the Holidays

For many companies, their sales increase dramatically during the holidays. In fact, some companies receive up to 50% of their annual sales just during the holiday season. This means it’s the perfect time of the year to up your email marketing game to attract even more customers.

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How Plug-Ins Can Increase Your Sales

How Plug-Ins Can Increase Your Sales

While focusing on your recipients is a major factor when it comes to increasing your sales email open rates, understanding the benefits of plug-ins (and utilizing them!) can also be a game-changer. Sure, crafting a killer subject line and using a personal tone can increase your sales

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How to Increase Your Email Marketing Effectiveness

How to Increase Your Email Marketing Effectiveness

The most important benefit of erasing unnecessary contacts from your email list is the increase in your email marketing campaign’s effectiveness. It’s hard to focus on perfecting your email marketing campaigns when you don’t know what your subscribers want. If there are a handful of loyal subscribers

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Increasing Your Sales Email Open Rates: Focus on Your Recipients

Increasing Your Sales Email Open Rates: Focus on Your Recipients

Without active email recipients, your email marketing campaigns have no chance at being effective. That’s why the key to increasing your sales email open rates is to focus on your recipients. Instead of thinking like an email marketer, take a moment to alter your mindset and think

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Accurate Information Is the Key to Your Contact List

Accurate Information Is the Key to Your Contact List

The biggest mistake that email marketers can make is keeping subscribers on their list who they haven’t interacted with in excess of 6 months. In addition to wasting time and resources, subscribers who have been MIA for that long have no way of verifying their information. If

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How Important Are Email Open Rates to You?

How Important Are Email Open Rates to You?

Email marketing is no simple task. It takes quite a bit of training, practice and effort to design email marketing campaigns. Every last detail of an email needs to be reviewed and perfected before an email marketing campaign can be successful. However, no email marketing campaign can

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Erasing Contacts from Your List: Why It’s Important

Erasing Contacts from Your List: Why It’s Important

If you’re like most, the thought of erasing precious contacts from your email list may sound more like a threat than something you would do willingly. However, the fact is that many of these “precious” contacts are no longer serving your business and are only making your

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Utilize Social Media Around Your Holiday Sales

Utilize Social Media Around Your Holiday Sales

Social media and email marketing campaigns truly go hand in hand, especially around a holiday. Social media sites like Instagram and Facebook offer ad spaces that can be seen by thousands of people. If you have a comprehensive digital marketing campaign, then you likely already have active

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