Archive for the Email Tips Category

Psychology and Email Marketing

Psychology and Email Marketing

Psychology is intrinsically linked to everything we do. But we bet you never thought about how it relates to email marketing! Psychology is essentially the science of the mind. The more you understand about the human mind, the more you can anticipate certain human behaviors and trends.

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Your Responsibility as an Email Marketer

Your Responsibility as an Email Marketer

Email marketing is an important career. As the go-between, you have the power to create a strong and trustworthy relationship between companies and their clientele. Email marketers carry heavy responsibility with them not only in how they interact with companies and clients, but in how they protect

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Building Relationships With Your Clients

Building Relationships With Your Clients

As an email marketer, you are the middle person between your company and your company’s customers. It’s vital that you build a relationship with your clients. Clients will only do business with a company that they trust and there can be no trust without a relationship. Furthermore,

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Phishing Warning Signs

Phishing Warning Signs

Phishing is a serious threat to both companies and their customers. Thankfully, there are several ways to tell if an email is legitimate or part of a larger phishing scheme. Here are a few of the most common phishing warning signs:   Grammar and spelling errors: No

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What is Email Phishing?

What is Email Phishing?

It’s crucial that your brand has a strong reputation. Unfortunately, any brand’s reputation can be easily tarnished if they get caught up in a phishing scandal. Phishing is a huge threat to anyone online, especially to email marketers because it can negatively impact their efforts and return

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