A PERFORMANCE-BASED EMAIL MARKETING PLATFORM

Archive for the Email Tips Category

Utilize Social Media Around Your Holiday Sales

Utilize Social Media Around Your Holiday Sales

Social media and email marketing campaigns truly go hand in hand, especially around a holiday. Social media sites like Instagram and Facebook offer ad spaces that can be seen by thousands of people. If you have a comprehensive digital marketing campaign, then you likely already have active

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How Can a Welcome Email Help You?

How Can a Welcome Email Help You?

The importance of a “welcome email” is undisputed. They are crucial to a successful email marketing campaign, as they are the first impression that subscribers will have of your company. But what exactly is a “welcome email”? Its name really says it all: it’s the first email

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How to Connect with Your Subscribers Instantly

How to Connect with Your Subscribers Instantly

The entire purpose of any digital marketing campaign is to increase traffic to your website and generate leads. In order for your campaign to yield these results, you first need to build relationships with your potential clients. A “welcome email” is incredibly important because it is your

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You Can Apply Consumer Behavior in Email List Segmentation

You Can Apply Consumer Behavior in Email List Segmentation

Another way to segment your email list is to do so by campaign activity. You can analyze customers’ behavior surrounding previous campaigns by viewing data from previous campaigns. When using this criterion for a campaign, you have the possibility to select different segmentation options:          If

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Benefits of Segmenting Your Email List Using Client Shopping History

Benefits of Segmenting Your Email List Using Client Shopping History

Did you know you can use the shopping history of your customers at the online shop to segment your email list? I recommend this type of segmentation frequently as a commercial strategy to increase loyalty among your clients and subscribers. For example, if you segment your email

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Adopt Segmentation Preference for a Successful Email Marketing Campaign

Adopt Segmentation Preference for a Successful Email Marketing Campaign

As you can see from our previous tips, personalization is an efficient method for connecting with your target audience. Another way to segment your email list is to do so according to the preferences of your audience. If you tailor to the specific preferences of your target

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Demographic Data Is Vital to the Success of Your Business

Demographic Data Is Vital to the Success of Your Business

Another segmentation category is demography. If you can break down your target audience by demographic data, you can get a holistic view of who it is you’re advertising to, which can in turn lead to more personalized email campaigns. Segmentation through demographics can also create a sense

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Save Money on Advertising with Geographic Segmentation

Save Money on Advertising with Geographic Segmentation

The first way to segment your list for an email marketing campaign is through geolocation. Segmenting your list this way can be helpful because you may want to advertise differently in different locations. For example, if you’re a footwear company, you’ll want to advertise differently in the

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Simplicity Is Key to Better Marketing Results

Simplicity Is Key to Better Marketing Results

Simplicity is the key to success. Bet you’ve never heard that before, but it’s true! You don’t draw potential clients in with elaborate tales or complex offers- you draw them in by telling them plainly what you’re selling and how it can benefit them. Keeping it simple

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To Increase Sales, Learn to Connect with Your Audience

To Increase Sales, Learn to Connect with Your Audience

Connecting with your audience goes hand in hand with knowing your audience. You need to find ways to connect with your audience on a personal yet professional level, so they feel close with your brand while still viewing your company as an authority. Your email campaign should

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