A PERFORMANCE-BASED EMAIL MARKETING PLATFORM

Archive for the Email Tips Category

Close the Deal with Direct Landing Pages for Your Emails

Close the Deal with Direct Landing Pages for Your Emails

The purpose of a marketing email is usually to generate traffic to your landing page. You can use emails to capture the recipients’ attention and direct them to a specific direct landing page via a link in the email itself.  This direct landing page should be a

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Are You Segmenting Your List?

Are You Segmenting Your List?

Our readers and subscribers have different needs and interests. Segmenting your list allows you to cater to each individual subscriber. There are several easy ways to segment your list and optimize your marketing campaigns. First, you can download a segmenting software that will allow you to identify

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How to Stand Out From the Rest

How to Stand Out From the Rest

If you want your clients to read your emails, you need to have a catchy message to spark their interest. The more urgency in a subject line for an email, the better! If your clients feel like they might miss out on something, they’re more likely to

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How to Keep Your Clients Up to Date

How to Keep Your Clients Up to Date

There is no better way to make your clients excited than to present them with good news! Have you recently launched a new website or product or redesigned your blog? Let your clients know about it! Inform them via descriptive and intriguing email marketing campaigns. Informative email

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Reward Your Subscribers by Using a Loyalty Campaign

Reward Your Subscribers by Using a Loyalty Campaign

Email marketing is a tool that allows you to build a long-term relationship with your customers and subscribers through constant communication and personalized content. A way to grow even closer with your customers is to use a special date or event as a reason to send gifts, discounts

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Cultivate Customer Relationships With Special Invitation Campaigns

Cultivate Customer Relationships With Special Invitation Campaigns

Cultivating relationships with your clients is a crucial foundation for a strong loyalty program. You can create these relationships by encouraging your clients to be involved with your brand. You can invite them to participate in informative talks, product launches, and events. By inviting them to these

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Create Opportunities with Seasonal Marketing Campaigns

Create Opportunities with Seasonal Marketing Campaigns

Our calendar highlights all of the major holidays and important days of the year, including Christmas, New Year’s, Mother’s Day, Father’s Day, Black Friday and Cyber Monday. Your customers may be more inclined to buy your products or services on these special occasions, so be sure to

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How Promotional Marketing Campaigns Fit in your Strategy

How Promotional Marketing Campaigns Fit in your Strategy

Selling is the main goal of marketing, so, promoting your product or service through an email is an essential part of your strategy. If your goal is to attract new customers and improve your business, use the power of sales and promotions! Promotional email marketing campaigns have

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Use Newsletters to Keep in Touch with Your Customers

Use Newsletters to Keep in Touch with Your Customers

Newsletters are a great tool to communicate with your customers. Not only does it give you license to send with a defined frequency, but it also provides big opportunities to provide information and different content. Newsletters are the most complete way to create positioning for your brand.

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Be Generous with Your Customers

Be Generous with Your Customers

Although your main aim of email marketing is to get buying customers, that should not be all there is to you. Help your customer feel needed or special by offering a token, no matter how small like a PDF or a special discount.

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