A PERFORMANCE-BASED EMAIL MARKETING PLATFORM

Archive for the Email Tips Category

Creating a Sense of Urgency can Increase your Sales By 300%

Creating a Sense of Urgency can Increase your Sales By 300%

The average office worker receives over 100 emails daily. Once you send your email to a potential client, it’s only a matter of time before it gets buried in a sea of unopened emails. With emails coming in constantly, you either have to make your timing perfect

Read more

Personalization: the Holy Grail of Email Marketing Campaigns

Personalization: the Holy Grail of Email Marketing Campaigns

Everyone wants to feel special. We like to be noticed, called by our name and told that we’re important. By personalizing your email campaign’s subject lines, you can make your potential clients feel recognized and valued. There are several ways to personalize your email subject lines, from

Read more

Be Resourceful When It Comes to Email Subject Lines

Be Resourceful When It Comes to Email Subject Lines

What resonates well with your potential clients? Maybe you have concrete answers to this question because you’ve surveyed them, but part of being a good marketer is understanding what your target audience responds to best, whether they say it verbally or not. Anything that you have learned

Read more

Create a Great Email Subject Line by Paying Attention to Detail

Create a Great Email Subject Line by Paying Attention to Detail

Although it may seem like social media is taking over the digital marketing sector, email marketing is still quite influential. Over 90% of marketers contest that email marketing is the main cause of increase in ROI. There are several factors that contribute to the success of an

Read more

Stop Losing Money: Start Engaging Your Audience

Stop Losing Money: Start Engaging Your Audience

People are busy. Between jobs, hobbies, families, and everything else people have going on, the last thing they want to do is look through a bunch of boring emails. That would be a waste of time and people simply don’t have the time to waste. No one

Read more

How Well Do You Know Your Audience?

How Well Do You Know Your Audience?

Every audience is different. If they’re all different, then they all need to be approached in a different way. Although the product is the same, the demographics of your audience will vary. The only way to have a successful marketing campaign is to connect with your audience.

Read more

Knowing Yourself – an Important Step in a Marketing Campaign

Knowing Yourself – an Important Step in a Marketing Campaign

What is the goal of your marketing campaign? What do you want to accomplish? What do you expect to gain? How do you expect your marketing campaign to change your company? Write it all down. The most important part of any marketing campaign is to understand what

Read more

Are You Split Testing?

Are You Split Testing?

Every Digital Marketer should implement split testing into their email marketing campaigns. An email sent without a split test is a wasted opportunity to improve your future campaigns. A split test, also known as an A/B test, allows you to give some of your customers one experience,

Read more

Use the Data You Already Have

Use the Data You Already Have

The best apps for managing email marketing campaigns have statistics report systems that can help you analyze which elements work best with your subscribers. In order to increase your conversion rate and build a successful email marketing campaign, you need to get feedback on the effectiveness your

Read more

E-Mail Marketing Design Tips to Boost Your Campaign

E-Mail Marketing Design Tips to Boost Your Campaign

There is certain criteria when it comes to designing successful email marketing campaigns. A well-designed campaign will increase the chances that recipients will open the email, which can also lead to an increased conversion rate. Here are some useful tips: Make two versions of your email, one

Read more
Page 5 of 7« First...34567