The average office worker receives over 100 emails daily. Once you send your email to a potential client, it’s only a matter of time before it gets buried in a sea of unopened emails. With emails coming in constantly, you either have to make your timing perfect so that when your recipient opens their inbox, your message is at the top- or you need to make your email subject line catchy enough that they’ll see it when they scroll through their emails. The best way to make recipients interested in your email is to create a sense of urgency. For example, if you’re selling a product or service for a special price, make sure to note that on the email. Urgency catches everyone’s attention, so use it to your advantage.