Another segmentation category is demography. If you can break down your target audience by demographic data, you can get a holistic view of who it is you’re advertising to, which can in turn lead to more personalized email campaigns. Segmentation through demographics can also create a sense of loyalty between yourself and your customers. When your customers are receiving emails that are catered specifically to who they are, they’re likely to feel appreciative. It’s also quite easy to collect demographic data, especially if you have an online shop because you can request that information during the shopping process. However, gathering this data is not that simple when you have a physical business and want to do email marketing campaigns.