Auto-response can make planning and executing your email marketing campaigns so much easier. Practically, auto-response allows you to use more time planning out your calendar of which emails you’d like to send out when and then can automatically send out these emails for you. This allows you to dedicate more time to the creation of strong and effective email marketing campaigns and gives you the time to build anticipation around them before they are sent out. Without auto-response, you’d be left spending all of your time manually sending hundreds or even thousands of emails instead of ensuring that you have created a high quality marketing campaign. The auto-response tool can also assist with personalizing emails, mixing up content and promoting your upcoming events and sales.