There are several ways that email marketing drives business success. First, email marketing is the most effective form of marketing. This is mainly because there are more people who access their email than those who frequent social media. A major way that email marketing drives business success is that it helps to build strong customer relationships. However, email marketing also drives business success by saving on both cost and time.
The time effectiveness of email marketing is indisputable. Other forms of online marketing are both costly and time consuming, such as social media marketing. Email marketing, on the other hand, is much more efficient in terms of cost and time largely because of email marketing services like ConvertKit and Constant Contact. With email marketing services, nearly everything is automated, meaning there is very little time-consuming manual work required. Additionally, at a free or cheap monthly rate, these services can also analyze the effectiveness of your email marketing campaigns.