Analytics is a key part of successful email marketing. While there are several ways that email marketing drives business success, one of the most impactful ways is through analytics. Unlike with other online marketing campaigns, email marketing services allow you to easily track analytics related to your email marketing campaigns. There are many different analytical tools that email marketing services utilize, but marketing messages is incredibly useful.
These analytical tools allow you to do A/B testing to check which email subject lines, colors, fonts, and graphics readers respond to best. By knowing this information, you can craft the ideal email marketing campaigns that your audience actually wants to see. Without the use of marketing analytics, email marketing could not drive business success because there would be no way to tell which tactics were effective and which weren’t.