We’ve spoken quite a bit about how email marketing can drive business success, but we haven’t discussed the “why.” There are a handful of ways to improve your business through email marketing, such as through using marketing analytics, saving time, and creating strong customer relationships. However, the main reason why email marketing is so effective is because it reaches a wider customer base.
When you create quality email marketing campaigns, you can extend your reach of both paying customers and potential customers. The key to many online marketing campaigns- particularly those on social media- is timing. The campaign needs to go out at the right time to be effective. However, timing isn’t as crucial when it comes to email marketing because the average person checks their email about 15 times every day. This means that, as long as your email marketing campaign is catchy, everyone on your email list will see the email pop up soon after it’s sent and give it a read. At the end of the day, that means that email marketing can help a business succeed by increasing their potential customer base.