When potential customers come across your company website and your products, they will likely be intrigued-especially if you have a professional and informative website. However, simple pictures and descriptions of the products may tell them what the product is and how it can be beneficial to their lives, but it doesn’t explain to them how it’s used. For most people, reading about how to use a product doesn’t always get the information to sink in. Videos of product demonstrations, on the other hand, can be a highly effective way to show your potential customers how to use your product. It also gives you the opportunity to show your potential customers that what they see is what they get. Unfortunately, some companies advertise pictures of products that look nothing like the product in real life. When you provide product description videos in your email marketing campaigns, however, customers can see someone operating the product and will be able to rest assured that your company is credible.