For a successful email marketing campaign, a multimedia approach should be used. Many companies believe that writing a few paragraphs marketing their company and sending it to recipients in an email blast will be enough to make their email marketing campaign successful. While that may have been the case a few years ago, times are changing. People become bored by reading lengthy emails and prefer visuals. Visual demonstrations, like videos, have proven to be more effective at captivating people’s attention. One way to implement videos into your email marketing campaign is to focus on customer testimonials. Customer testimonials are a much more powerful marketing tool than a company bragging about their products or services. When prospective customers can see a current customer talking about their positive experience with your company, the trustworthiness and credibility of your brand skyrockets. Implementing videos like these into your email marketing campaigns guarantees that the videos will reach a wide audience, which gives you a better chance of increasing your lead generation, sales and ROI.