Everyone wants to feel special. We like to be noticed, called by our name and told that we’re important. By personalizing your email campaign’s subject lines, you can make your potential clients feel recognized and valued. There are several ways to personalize your email subject lines, from using their name or labeling them as an “exclusive” or “valued” customer. You can also match your content to the personalized subject line by implementing email list segmentation. You’d be surprised at how many people will go out of their way to interact with a business that shows them seemingly personal information.