A PERFORMANCE-BASED EMAIL MARKETING PLATFORM

The DataCzar Edge

How Well Do You Know Your Audience?

How Well Do You Know Your Audience?

Every audience is different. If they’re all different, then they all need to be approached in a different way. Although the product is the same, the demographics of your audience will vary. The only way to have a successful marketing campaign is to connect with your audience.

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Knowing Yourself – an Important Step in a Marketing Campaign

Knowing Yourself – an Important Step in a Marketing Campaign

What is the goal of your marketing campaign? What do you want to accomplish? What do you expect to gain? How do you expect your marketing campaign to change your company? Write it all down. The most important part of any marketing campaign is to understand what

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Are You Split Testing?

Are You Split Testing?

Every Digital Marketer should implement split testing into their email marketing campaigns. An email sent without a split test is a wasted opportunity to improve your future campaigns. A split test, also known as an A/B test, allows you to give some of your customers one experience,

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Use the Data You Already Have

Use the Data You Already Have

The best apps for managing email marketing campaigns have statistics report systems that can help you analyze which elements work best with your subscribers. In order to increase your conversion rate and build a successful email marketing campaign, you need to get feedback on the effectiveness your

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E-Mail Marketing Design Tips to Boost Your Campaign

E-Mail Marketing Design Tips to Boost Your Campaign

There is certain criteria when it comes to designing successful email marketing campaigns. A well-designed campaign will increase the chances that recipients will open the email, which can also lead to an increased conversion rate. Here are some useful tips: Make two versions of your email, one

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How to Use Social Media to Amplify Your Email

How to Use Social Media to Amplify Your Email

In your email marketing campaigns, a useful tip for generating more leads is to add buttons to share your social media accounts. Adding these social media buttons helps to amplify your email marketing campaigns because it provides your subscribers with another way to be exposed to your

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Close the Deal with Direct Landing Pages for Your Emails

Close the Deal with Direct Landing Pages for Your Emails

The purpose of a marketing email is usually to generate traffic to your landing page. You can use emails to capture the recipients’ attention and direct them to a specific direct landing page via a link in the email itself.  This direct landing page should be a

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Are You Segmenting Your List?

Are You Segmenting Your List?

Our readers and subscribers have different needs and interests. Segmenting your list allows you to cater to each individual subscriber. There are several easy ways to segment your list and optimize your marketing campaigns. First, you can download a segmenting software that will allow you to identify

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How to Stand Out From the Rest

How to Stand Out From the Rest

If you want your clients to read your emails, you need to have a catchy message to spark their interest. The more urgency in a subject line for an email, the better! If your clients feel like they might miss out on something, they’re more likely to

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How to Keep Your Clients Up to Date

How to Keep Your Clients Up to Date

There is no better way to make your clients excited than to present them with good news! Have you recently launched a new website or product or redesigned your blog? Let your clients know about it! Inform them via descriptive and intriguing email marketing campaigns. Informative email

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