Social media and email marketing campaigns truly go hand in hand, especially around a holiday. Social media sites like Instagram and Facebook offer ad spaces that can be seen by thousands of people. If you have a comprehensive digital marketing campaign, then you likely already have active social media accounts. By integrating your email marketing campaigns and social media strategy, you can greatly increase your sales.
This is much easier to do than you might think. All you need to do is include buttons in your email marketing emails that link to your social media accounts, which will provide even more information about your holiday sales and promotions. Your email list contacts are then more likely to follow your social media accounts to stay up-to-date with your holiday marketing campaign and will even be able to inform their friends of your fabulous deals and giveaways by hitting the “share” button.