When it comes to marketing for small businesses, there are several different options. When bombarded with options ranging from social media marketing to email marketing, small business owners are likely to feel quite overwhelmed. There is a misconception that email marketing is time consuming, costly, and less effective than other forms of marketing. However, this stereotype is completely inaccurate! In reality, email marketing is one of the most cost-effective and efficient forms of marketing.
The reason why email marketing is one of the most successful forms of marketing is because there are ample email marketing services available online to help users manage their marketing campaigns. These email marketing services can do everything from segment email lists to create autoresponder sequences. Instead of spending hours every week executing your email marketing strategy, you can essentially plug that strategy into an intuitive email marketing service. The service will do everything for you for a small monthly or annual fee. While there are many email marketing services out there, my favorite are: MailChimp, GetResponse, ConvertKit, AWeber, and Constant Contact.