Your Responsibility as an Email Marketer
Email marketing is an important career. As the go-between, you have the power to create a strong and trustworthy relationship between companies and their clientele. Email marketers carry heavy responsibility with them not only in how they interact with companies and clients, but in how they protect these entities. Working on the internet means that you, your company, and your company’s clients are susceptible to cyber attacks and phishing schemes. It’s your responsibility to take action to prevent these things from happening.
The fewer cyber attacks your customers experience due to phishing, the more successful your campaigns will be and the more your customers will trust you. It can seriously damage your brand’s reputation if you become known as the company linked to harmful phishing attacks. Instead, put in some extra effort to protect your customers from these attacks.