The purpose of every email marketing strategy is to generate leads. Just as inbound marketing does, email marketing should focus on catching the attention of potential clients, converting them into active clients and building a long-term relationship with them so that they stay loyal to your company. A practical way to do this is by incorporating lead nurturing strategies into your email marketing campaigns.

With lead nurturing you will be able to establish a trusting relationship with a subscriber, provide them with personalized content and guide them through until the end of the buying process. Marketing automation tools can help with the details of lead nurturing, but it’s up to you to choose the best platform. Without a doubt, the best lead nurturing platform is a “thank you” email.

Submit

---