Selling is the main goal of marketing, so, promoting your product or service through an email is an essential part of your strategy. If your goal is to attract new customers and improve your business, use the power of sales and promotions!
Promotional email marketing campaigns have a clear commercial objective that is expressed both in the content and in the tone of the message. All the elements of the email must be oriented to generate conversions in the form of clicks, sales, recommendations, subscriptions, etc.
This is why it is fundamental that you keep in mind certain aspects that will make your email marketing campaigns generating as many clicks as clients.