Cultivating relationships with your clients is a crucial foundation for a strong loyalty program. You can create these relationships by encouraging your clients to be involved with your brand. You can invite them to participate in informative talks, product launches, and events. By inviting them to these interesting events, they’ll gain confidence for the next time they make a buying decision. You can also drive customers to social media as a platform for a strong loyalty program. Social media platforms such as Facebook allow you to launch simple campaigns like a contest where you can invite your customers to participate and tell them about prizes, and that’s it, you’ve created your first invitation campaign.

Adding value with experiences has become an important trend in generating customer loyalty today.

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