If you want your clients to read your emails, you need to have a catchy message to spark their interest. The more urgency in a subject line for an email, the better! If your clients feel like they might miss out on something, they’re more likely to open your email and read your message.
They say curiosity killed the cat, but what they rarely add on is the rest of the saying- that satisfaction brought it back. Spike your clients’ interest, but make sure you have an offer that will make them satisfied that they opened your email. Avoid using spam words, writing long messages or using too many emojis. Grab their attention without overwhelming them- make sure your subject is compelling and captivating so there will be no need to use those annoying marketing tactics.