Close the Deal with Direct Landing Pages for Your Emails
The purpose of a marketing email is usually to generate traffic to your landing page. You can use emails to capture the recipients’ attention and direct them to a specific direct landing page via a link in the email itself. This direct landing page should be a special page unique to the campaign – not just your homepage. You can convert those who visit your landing page into clients by offering them promotions, discounts, e-books, products and special services. Those who visit your landing page are clearly already interested, so with these extra incentives, it will be no problem generating leads and sales. Once they’re on your website, they’ve already indicated the interest. It’s time to make it easy for them to close the deal.