People are busy. Between jobs, hobbies, families, and everything else people have going on, the last thing they want to do is look through a bunch of boring emails. That would be a waste of time and people simply don’t have the time to waste. No one will spend time reading an email that is not engaging or promising. If a reader can’t tell how they could benefit from reading the email in the first few lines, they’ll simply stop reading. To grab your audience’s attention, you need to create a message that is clear, straightforward and intriguing. Make sure that you use an interesting subject line for the email to encourage recipients to open it and keep your content upbeat and informative to keep them engaged.

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