The entire purpose of any digital marketing campaign is to increase traffic to your website and generate leads. In order for your campaign to yield these results, you first need to build relationships with your potential clients. A “welcome email” is incredibly important because it is your first opportunity to connect with your subscribers. In order to generate leads for your company, you must first gain the trust of your potential clients. The first step to gaining their trust is to properly introduce yourself. Your subscribers need to know who you are, what you do and why they should care. Therefore, a “welcome email” needs to include all of this information in a concise, comprehensive and captivating way. When a subscriber receives a “welcome email,” it’s most likely the first time they’re hearing about your company so it’s crucial that the email is well-written. When a “welcome email” is created correctly, it can make a huge difference to your email marketing campaign.

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