When Should You Send Emails?
Did you know that there are some days that are better to send emails than others? It may seem like a silly concept at first, but the time and day that you send your email campaigns can have a strong impact on how many of your subscribers read your message. Studies have proven that the best days of the week to send emails are on Tuesdays, Wednesdays and Thursdays. Mondays are ineffective because people have just returned to the office and are likely spending half of their day planning the rest of their week and the other half yearning for the next weekend. Fridays are also bad days because everyone is antsy to leave work and go home or go out on the town; they won’t have the time or the desire to spend their time reading your email marketing campaign. That’s why it’s so important to send your emails on the right day- it can completely change your engagement levels.