In order to retain customer loyalty, you need to ensure that your customers feel valued. If your customers feel as though your only goal is to sell products and there is no emphasis on appreciating the customers that buy these products, they will quickly drop your brand. Customers want to- and deserve to- feel appreciated. Without loyal customers, your company would be unsuccessful. Another way to implement videos into your email marketing campaigns is to record customer appreciation messages. By taking the time to record a message with the sole purpose of thanking your customers for their business- and not promoting yourself in any way- customers are bound to feel appreciated and valued. Then both your company and your customers can win! Customers will feel cherished and stick with your company and as a result, your company will retain loyal customers and increase your sales. Adding videos into your email marketing campaigns is a great way to mix things up and keep your recipients interested in what you have to say.

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