Top Tips for Small Business Copywriting
Copywriting can make or break your business. Your copywriting skills impact how well you communicate with your customers. Good copywriting brings out emotions, answers questions, and leads customers in the direction that works for your bottom line. Here are a few tips you need to know to create great copy.
Sell Your Benefits
Include the benefits that your products and services offer in your copy. By benefits, we mean what the customer is expected to experience when they use your product. One way is to hint at the emotion or satisfaction that potential customers will enjoy when they use your product or service. The aim is to speak to the main points that your potential customers may be feeling.
The aim of creating copy is connecting with your audience. The best way to do this is to build trust. This allows readers to relate to you and your business and makes them more likely to become customers. One proven method of doing this is by storytelling - especially when you use real-life examples to illustrate what you are trying to say. It's easier said than done but one way to tell compelling stories with your copy is to write from the position of a potential customer. Let's say that your product or service targets aspiring entrepreneurs; in this case, your copy should share some of your experiences when you started your business. Lead them through the growth process to where you are now.
Come Across as an Expert
Do you notice how you pay attention while listening to a doctor, teacher or even a religious preacher? It's often fascinating because they know a lot about something you know next to nothing about it. They are experts in their field. The same thing applies to your copy. No one knows your business better than you do. You are an expert in your business so let your copy reflect that. When you come across as an expert in your copy, your readers are more likely to trust your brand. To do this, you can use statistics and numbers to create your copy. Strive to build credibility and use legitimate sources, which you can refer back to. Also, avoid making claims without using any real numbers to prove what you are talking about.
Employ Calls to Action
Calls to Action should be at the top of your list because of how important it is to your copywriting strategy, and by extension, your sales. Calls to action are essentially short and sweet phrases that get users to take specific actions. Some examples are "Buy now," "Contact us today," and "Get your free quote" (among others).
Now that you know these tips, apply them as well and as often as you can!