Why You Should Build an Email List

  06/15/2020

Email marketing is a crucial aspect of brand growth and enhancing your customer experience. This valuable strategy has several advantages. If done well, through an email marketing provider, it allows you to grow sales, develop a bond with your audience, and create new, improved products or services based on their feedback. Does this sound good? Let us get into these benefits in detail!

Maximize Social Media Reach
Even if your community is small, email marketing is for you. Some businesses are built based on organic and paid social media growth. But, four out of ten entrepreneurs do not generate the majority of their new blog reads or sales from social media. 

Why? Social media design is optimized to keep users strolling - instead of clicking off to visit your website. So, when visitors click your bio link, remain top of mind to encourage them to opt into your email list.

Secure Your Community Long-Term
There was an unforgettable day when Instagram crashed. Maybe you had not started your business as of yet, but fear and worry gripped many entrepreneurs. It left those wondering what would happen to the community they worked hard to build over the years. 

Would all that effort be for nothing? Would they have to rebuild on another platform? With an email list, your resources are saved and owned by you for easy access and editing. Plus, there is no algorithm to dictate who sees your content. 

Generate More Income
The emotional connection formed with your email list sometimes encourages people who would not usually give feedback, to submit reviews. Not only does this give you testimonials to endorse the value of buying from you, but it also allows you to improve and revise offerings for better conversions in the future. Furthermore, the need to create a free resource to prompt subscriptions can, of course, lead to the creation of digital products for sale.