Why Should You Update Your Website?
Everybody seems to be updating their website, aren't they? Other people's web pages seem to be on trend with this year's most popular colors. Surely, you should be updating your website too.
Well not quite so fast. As your business evolves or earns more capital, renovating your website will be a necessary expense. But changing your digital space because everyone else is doing it isn't a good reason. Growth should be the "why" to update your website.
You've changed. Your preferences are now different or you've pivoted into another niche. It's a good thing - actually - you better know who you are. A website update would reflect and align with the new and improved you.
You want to serve your audience better. That's great. Here's your chance to improve your website copy, graphics, payment/appointment systems, load speed, backend links, and much more to give your visitors enhanced user experience.
The purpose of your website has evolved. Whether you're expanding your offerings, including a blog, or doing something that would necessitate a new webpage, you could upgrade other areas of your digital space.
The takeaway point - you know your vision better than anyone else. Consider if a website update will get you to your goals faster. If yes, go ahead and make the change.