Why Is Storytelling Important?

  03/23/2021

Storytelling wins friends, fans and brand advocates. Here's why:

Human Connection

As we become more dependent on the internet, we tend to forget that there is another person on the other side of the screen. Human connection is very critical to relationship building.

Be sure to share your stories (and no, it doesn't have to be perfect). It's also okay to share the whole to-do list, including the unchecked boxes. Likewise, it’s acceptable to share failures at the end of content while celebrating your wins.

Community-building

You don't have to wait until you are unsure of what to post to start listening. Welcome other's voices into your online space.

Listening is how Gary Vaynerchuk consistently knows how to say and predict the right things. None of us knows everything about everything. Create opportunities for genuine, care-driven conversations to build communities and ultimately generate sales.

Like, Know, and Trust

Every creator thinks their product or service is the best. But do your previous clients agree? Add weight to your words with customer testimonials.

Is your business new with no reviews as of yet? Share details about yourself. Consider sharing:

  • Before-and-after photos
  • Screenshots of your insights
  • Stories about your results

...before you launch into your sales pitch.

To conclude, building and developing your brand involves understanding your audience. Storytelling is essential in having people trust and open up to you, so that you can better solve their problems.