Knowledge of common mistakes is crucial to boosting your website’s sales. Before you start building or revising your website, make sure it focuses on user-friendliness and user experience because this either aids or hurts your conversions.

• Early Offer Sharing

Research shows that pop-ups work but many people dislike them. If your ideal clients don't like this sign-up style, then use instead a strong call-to-action at the top of your website.

• Clear Communication

Features, hard to understand words, and vague buzzwords make your offers unappealing to visitors. The most helpful sales copy addresses the benefits by painting a picture of the achievable results with solutions offered.

• Relevant Images

As tempting as it is to use high-quality stock images on your website, avoid it if you can. We recommend that you pick an approachable photo of yourself or a great shot of your products.

On average, pictures of humans perform better than things. Plus, faces are more memorable and help build trust.

• Easy Navigation

It should be super easy to get from your home page to your order page. You want just a couple of clicks to take people where they want to go.

First, save the creativity for your copy. Give your navigation buttons obvious names like: shop, blog, contact, etc. You are also encouraged to keep contact forms easy to find and short; only ask for essential information such as name, email address, and a note.

Takeaway

Be sure to make your offers very clear to your ideal client while showing your personality. If you are ever in doubt, choose simplicity over bells and whistles.

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