How to Create a Social Media Calendar

  04/07/2021

It’s no secret that social media is a cost-effective and simple way to market your business online. Between Facebook, Instagram, Twitter, YouTube, LinkedIn, and now even TikTok, the types of social media content that you can create and share with the world on multiple platforms are endless.

After you build your business website and your social media pages, consider crafting a social media calendar before you start posting. This will help ensure that your business is posting about all of the news, offerings, and topics that you would like to share with potential customers that find you on social media.

1.    Choose Which Platforms you will Focus on

Though it is tempting to establish a page for your business on every social media platform, this is very time-consuming and not the most effective way to utilize social media.

Instead, evaluate where your target audience is spending time. If you are a B2C business, creating content for Facebook, Instagram, or TikTok may reach your audience better. If your business focuses on B2B sales, posts on Twitter (using relevant industry hashtags) and on LinkedIn (with its focus on professional networking) are more likely to reach people in your target markets.

2.    Mix Up Your Content

Too much of a good thing isn’t a good thing, so mix it up. No matter which platform or platforms you want your business to be posting on, include a good mix of content that highlights your business offerings, informs your audience on business or industry news, or simply entertains. An “all sales, all the time” approach may limit your appeal, and thus hinder your follower growth.

Along with your content’s subject matter, mix up your content’s format. Include photos, GIFs, long and short videos, and blog posts so that your pages have variety and keep people engaged.

3.    Write Out Your Posts

Once you’ve decided which platforms your business will be posting on and what types of content will be shared there, sit down and plan your posts.

Planning can include the piece of content you will share (photo, video, blog, etc.) with the caption you will attach to it, any relevant hashtags you will include, and the date and time you plan to post it on social media.

This plan should serve to help keep your business organized; it can be as intricate or as simple as you find beneficial.

Once you have chosen which platforms your business will be active on, created a content plan with a variety of posts, and planned everything out, then you’re ready for the final step. Make sure your social media pages are integrated onto your Dataczar Connect website and that they include links to your social media channels.

Dataczar Connect is an all-in-one marketing solution allowing you to build a beautiful website with ease, create campaigns in a few clicks, and make branded marketing materials in a matter of minutes. There’s no coding or hidden costs. In just 5 easy steps, you’ll have your own domain for your business or brand and begin connecting with prospects through omnichannel marketing and content creation.