How to Effectively Use Stock Images in Your Marketing
Not everyone has money available for brand shoots. Let's also face the fact that some of us aren't comfortable in front of the camera. But you can still tell a good brand story with stock photos. Try going about using stock visuals like this instead.
- Know Your Brand Colors
First, narrow down your brand colors. Next, choose photos that use these colors and your regular content themes to create your brand aesthetic. Finally, ensure you develop a go-to style when using filters or Photoshop.
- Use the Unpopular Images
Some stock images are more used than others. If all the free ones you like are popular among your competitors, refine your keywords. Specify the colors, places, people, seasons, objects and angles you want.
Consider adding a stock photo membership site to your credit card. This way you get unique, high-quality visuals every month.
- Know Your Image Sizes
Understand the size and orientation that your images need according to the platform. If the resolution isn't HD, your graphics will become blurry when widened. Here’s a tip: only stretch visual media from the corners.
A quick list of image sizes for social media platforms:
- Facebook Image Size – 1200 x 628 pixels.
- Twitter Image SIze – 900 x 450 pixels.
- Instagram Post Size – 1080 x 1080 pixels.
- LinkedIn Size – 1350 x 440 pixels.
- Pinterest Pin Size: 236 pixels x Adjustable Height
Good quality, curated media are invaluable to your business and brand. Make sure to convey your brand colors in the unique, size optimized ones that you choose to post.