Choosing the right domain name for your website, meaning what will display in the URL, should be something that you or your business takes the time to think out and plan.

Your website’s name should convey your business name or what your business sells. In an ideal world, your website name would be the name of your business, but these domain names aren’t always available.

Choose the Right Domain Name Extension

The two most popular domain name extensions are .COM and .NET. Choosing either of these for your business will help drive more traffic to your website, and also help repeat visitors remember your URL.

If .COM or .NET extensions are taken for the domain name you desire, you then can either brainstorm a new domain name or you can look at which extensions are available for that domain name.

Make it Memorable

There are millions of websites on the internet, and you want yours to stand out from the competition. Choosing a memorable domain name will help with this. For instance, if you are a plumber located in California, instead of naming your website www.CaliforniaPlumber.com, go for something more unique that still conveys what you do such as www.SoCalPlumbingPro.com. Adding in niche keywords to the domain name that are related to your business’ industry can help add SEO value to your website.

Keep it Short and Sweet

Research has shown that domain names that are about 12 characters long perform the best. At this length, it is easy for visitors to remember, spell, and type. 

Think Long-Term

You want to choose a domain name that your business can use for years to come. While switching your domain name and putting website redirects in place in the future is an option, this is a time-consuming process and will cost your business money. Instead, try choosing a domain that you envision your company using for many years.

The domain name will be visitors’ first impression of your business, affects SEO if it does or does not contain keywords, and helps define your brand. As you’re planning out which domain name you would like for your website, make sure to use a domain name search to see if the domain name you want is available.

Dataczar Connect is an all-in-one marketing solution allowing you to build a beautiful website with ease, create campaigns in a few clicks, and make branded marketing materials in a matter of minutes. There’s no coding or hidden costs. In just 5 easy steps, you’ll have your own domain for your business or brand and begin connecting with prospects through omnichannel marketing and content creation.

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