Whether you’re a service provider, online shop, or creative business, your Google Business Profile (formerly Google My Business) is one of the first things people see when they search for you online.

And if you haven’t updated it recently, you could be leaving money—and traffic—on the table. This month is the perfect time to give it a refresh before the holiday season kicks into full gear.

1. Customers Are Actively Searching Right Now
As the year winds down, people are looking for:

• Holiday gifts and seasonal deals
• Local services before winter hits
• Business tools and support before the new year

That means increased search traffic—and if your Google profile is outdated, you’re likely missing out on those clicks. Even if your main website looks great, most people will interact with your Google listing first.

2. Small Updates Make a Big Difference
You don’t need to overhaul your entire profile. Just updating these things can help you show up in more searches:

• Your hours (especially if you’re adjusting for holidays)
• A fresh post or seasonal offer
• Updated photos of your space, team, or products
• A new Q&A or customer review reply

Google favors active, updated listings—so even minor changes can push you higher in local search results.

3. A Refreshed Profile Builds Trust Fast
When someone looks up your business, they want to see:

• That you’re open and active
• That others trust you (via recent reviews)
• That your info is up to date

An outdated profile can make people second-guess whether you’re still in business. A clean, current one builds credibility—before they even click to your site.

4. It's Free (and Often Overlooked)
Unlike paid ads or big campaigns, your Google Business Profile is free—yet it often drives more traffic and calls than your website alone.

And because so many small businesses forget to update theirs regularly, a simple refresh gives you a competitive edge.

Final Thought
Think of your Google Business Profile like your online storefront. When it’s clear, current, and seasonally relevant, it attracts the right people—and helps them take action. Now’s the perfect time to give it a five-minute update that could pay off for months.

Dataczar Tip:
After updating your Google Business Profile, link to a fresh blog post or landing page you’ve created with Dataczar to keep that traffic flowing where it counts.

 

Dataczar Connect is an all-in-one marketing solution allowing you to build a beautiful website with ease, create campaigns in a few clicks, and make branded marketing materials in a matter of minutes. There’s no coding or hidden costs. In just 5 easy steps, you’ll have your own domain for your business or brand and begin connecting with prospects through omnichannel marketing and content creation.

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