Gift guides aren’t just for retail shops or eCommerce stores. Whether you sell services, digital products, or content subscriptions, a holiday gift guide can help you reach new audiences and remind past customers why your offer matters. You just need to get creative about what “gifting” means for your business.

Reframe What Counts as a Gift
Even if you don’t sell something people can wrap, you can still create value that feels like a gift. Think about what your audience would love to receive this season. That could be a discounted course, a bundle of your top resources, or a free coaching call with every new signup. Position your offer as something that helps your audience give—whether that’s gifting it to themselves or someone else.

Build a Guide That Fits Your Brand
A holiday guide doesn’t have to be filled with products. You can feature experiences, tools, and ideas that align with your niche. For example, a podcaster might create “The Creator’s Holiday Guide,” highlighting microphones, editing apps, and online communities. A travel influencer could feature destination experiences or travel-friendly gear. Mix in a few of your own offers naturally—your readers will appreciate the authenticity.

Partner With Others to Expand Reach
Collaborate with other small businesses or creators who serve similar audiences. Cross-promoting each other’s offers in your guides can boost visibility and make your list feel more complete. You can even create a joint landing page that links to each person’s products or services. Collaboration helps everyone win during a busy season when attention is hard to capture.

Make It Easy to Share
Gift guides perform best when they’re shareable. Turn your guide into a blog post, email, or social media carousel. Add easy call-to-action buttons and visuals that make people want to pass it along. Encourage readers to share it with someone who might “need a hint” about what to get them this year.

Final Thoughts
Even if you don’t sell physical products, a holiday gift guide can be one of your most effective marketing tools. It positions your brand as helpful, creative, and relevant during the season when people are ready to buy. With the right spin, your audience will see that the best gifts don’t always come in boxes—they come from ideas that inspire action.

 

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